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The dressing of a person in the rural setting verses the dress of a person in the urban setting.
The people in the rural area follows the tradition and custom of the way they dress then to the people in the urban area, blindly follows the latest fashion. Image a girl in the rural area, who is not exposed to the basic essentials of life, how she will act or dress and when she will see someone from the urban area dressed so gorgeous. It will look as if God as come around her in form of a person. Base on the migration status ,like her leaving rural area to the urban area will influence her positively in her attire and code of dressing ,that’s to say civilization matters a lot. So if a fashionista can take this type of civilization of dressing into villages or ruler areas ,he or she would affect many life ,and will keep a remark in that society.
Consequently, rural dwellers view urban areas as points of attraction and destination. City life provides an index for measuring one’s socio-economic status in the society. Contemporary rural life is inclined to catch up with the model (city life) especially through dressing, music, other forms of arts and consumables. The urban place is differentiated from the rural area as an inhabited central place differentiated from a town or village by its greater size, and by the range of activities practiced within its boundaries, usually religious, military, political, economic, educational and culturally. Collectively these activities involve the exercise of power over the surrounding countryside (Jary & Jary, 1999).
Calabrese (2016) corroborates this view by noting that the rural areas have continued to be seen as “vaults of tradition” and urban centers as “sites of modernization”.
Contradictory trends within urbanization and their attendant responses have implications for African cultural values. Different cultures in Nigeria have diverse and unique dressing patterns associated with them. These are worn alongside the borrowed western dressing in the South and the Muslim (Arabic) style in the North. Besides, Nigerians adorn themselves in other dress styles peculiar to other foreign cultures.
Craik (1994) highlights that “while western fashion may be represented in terms of imperialistic intentions to take over the world of clothes, and thereby extinguish other systems, many non-western cultures have shown remarkable resilience and ingenuity at retaining other dress codes, modifying indigenous codes and developing their own versions of western fashion”. Indigenous Nigerian dress styles are custom made unique creations from locally and internationally sourced materials like Ankara, locally made hand-woven fabrics like aso-oke, lace, George, and a wide range of others. They are
produced based on demand and come in different dimensions and arrays of dazzling styles.
Urbanization has given rise to the diffusion of life styles, values, attitudes and expectations. Trendy dress styles originate from any part of the world through the urban areas and find their way to the rural areas. Urbanization driven by global capitalism poses deleterious effect on African cultural values. This impact is typified by increasing individual choice shaping social life against the emphasis on tradition and values.
Oyebade (2007) acknowledges the eroding influence of urbanization and western culture on certain cultural practices of Angolans such as dressing style, music and dance. Consequently, theree is the existence of cultural differences between the rural and urban dweller in Angola.
Oyebade expansively analyses these cultural differences with reference to the emerging stereotypee and discrimination against the rural dweller by the urban elites.